More About Us

A Little Bit About Cecille and MichaelBorn, raised and having lived in many of Chicago's neighborhoods and suburbs, we combine firsthand knowledge, professional passion, and high levels of expertise in all aspects of the real estate industry, including negotiations, financing, marketing and investing, to achieve proven results for our clients. The Plurad Team's "Client First" philosophy and rare transparency has allowed us to build a client base on past customers and referrals only, since we began serving homebuyers and sellers over 16 years ago. We are committed to delivering beyond your expectations and handling the details of your real estate needs, so you can enjoy the "Big Picture." Our core value is to be your real estate consultants for life, and that means being available when you need us long after you've walked away from the closing table. We know buying and selling a home is a major life decision, and our team will never take for granted the trust you have placed in us. We invite and thank you for the opportunity to work with you!


First and foremost, thank you for visiting our website. We take responsibility of helping you and your family sell or purchase your home very seriously. You can expect that the process of selling your home will be handled with the utmost integrity and professionalism.There are over 10,000 licensed real estate agents in our area, but there are only a few real estate professionals. We hope in our website you will learn the difference!

Our MissionOur mission is to create a successful long-term relationship with our clients by providing industry leading knowledge, information, and service to you. We believe that the service of a true real estate professional should not only be seen during the transaction, but also after the transaction has been completed. Through our aggressive Premier Sales Plan and our Signature Buyer Client Care Program we will help you accomplish your real estate goals now and in the future.

Our CommitmentHonesty: We believe it is crucial to be completely honest with you from the beginning to the end of the transaction. Our job is to sell your home or help purchase your home, not to tell you what you want to hear. Our experience shows us this is the only way we both win.

Customer Service: We believe that a professional in only as good as the service he/she provides. Our commitment to service during the transaction is second to none and our Signature Client Care Program will allow you to have that same level of service after the sale. Our plan is to stay in contact with you after the sale to continue to help with any real estate needs that arise.Attitude: We believe that being positive and persistent is the only way to help our clients reach their real estate goals. These two things affect every potential buyer ans seller that we are in contact with in the best possible way.

Communication: We believe that as a seller or purchaser, you need to receive feedback and be informed on market trends as well the market activity.

Proactive: We believe that homes sell and purchasers buy their ideal home because an agent is proactive. We don't simply sit in the office waiting for the phone to ring.